Hello tomorrow: The future starts now.

OVERVIEW

The future of mobility: User first

The future of mobility is not a car, but rather an attitude towards life: Always On. Chinese startup WM Motor has put this way of thinking at the centre of its brand by working with us. On the path to a smart era, the car is adapting to people. In doing so, a permanently networked vehicle is practical – but only the beginning of an exciting journey.

It breathes, it talks, it connects: The Living Logo

What does the right logo look like for a brand with a digital soul? One that connects people, mobility and technology? We think the answer is a logo in motion. One that interacts. One that lives. And one that is ready for everything to come: the living logo is just as much an expression of artificial intelligence that seamlessly networks everything as it is a personal assistant for a mobile life.

It has become the face of the brand and its users.

China is 12 hours ahead. It’s always in the future.

Weike Wang

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STRATEGY

More than a car brand: Creating identity, moving people, changing the game

Creating vivid identity from scratch

With Weltmeister, we didn’t just create a flexible corporate design. We created a vivid identity from scratch. The gut feeling and unsettled approach to re-define the way we travel from A to B. Being involved from the very beginning, we formed the heart, mind and soul of this holistically conceived brand.

Moving brands. Inspiring people.

The heart of a brand beats in time with the heart of its buyer: digitally. A post-90s generation that has a strong interest in social networks and networking. 211 million young Chinese who value sharing more than owning and who think ‘we’ is stronger than ‘I’. People who will not forgive a brand that breaks a promise. And people who are open for any kind of technology that makes life smarter and simpler.

A generation that is not afraid of the future. But is ready for it.

We are not a traditional car company. We see ourselves as a service company.

Freeman Shen
Founder, Chairman, and CEO of WM Motor

More than product: The Ecosystem

WM Motor wants to do much more than sell reliable electric cars. The start-up by founder and chairman Freeman Shen consistently concentrates its thinking on the needs and wishes of its customers. In doing so, the customer is not just a buyer: Apps and cooperations grant countless users access to smart, digital services of a brand that is rethinking mobility. It will offer shared bikes. It will shape retail to be just as convenient as rental. And is already making it easier to charge electric cars with the WM charging app.

Weltmeister is on the way to an intelligent ecosystem that supports people on every step of their urban journey – 24/7.

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DESIGN

Design brought to life: A visual appearance for the most dynamic brand

Spirited from the beginning: The Living Logo

Functionally constructed. Holistically thought.

Weltmeister’s digital concept is precise and structured. At the same time, the emotional imagery ensures warmth. The colours are powerful: pure white and deep blue form the background of a vibrant green colour gradient. A combination that gives a fresh platform, not only to the vehicles, but also to the people who are part of our movement. Young, open, urban, authentic, alive.

Ready to lead the way and change something.

Inspiring other creatives. Enabling future.

To adapt to an ever-changing, responsive world, we created the layout principle for Weltmeister. Within the new CD Net every single element needed for print & digital applications can be downloaded — from the very basic user interface (e.g. Buttons, Sliders and Selection Controls) through to complex mobile, web & print layouts — ready to use and modify. Mobility starts with flexible design. A toolbox, that thinks ahead different media, inspires other creatives and enables fast and easy prototyping.

A corporate design, that is ready for the fastest developing country of the world.

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